believes ethics and aesthetics can effectively coexist. The serial entrepreneur is the founder of Luxie, a vegan beauty brand, conceived on the principle of “doing no harm to the earth or its creatures.”
Huynh, 36, set out to produce the world’s first high-quality vegan makeup brush, after owning a beauty retail store in Los Angeles. She traversed the globe researching her new endeavor, gleaning information from her travels before debuting Luxie’s signature
collection—a luxe set of brushes recognized by their rose gold ferrules and pretty pink handles—in 2014.
Since its launch, the San Jose, Calif.-based brand has expanded into a world-class cosmetics company.
While Luxie’s professional-grade makeup tools deliver outstanding results, they also promise a distinct sustainability standard in beauty products. “Luxie is more than just another makeup brand,” Huynh says.
Huynh knew the importance of incorporating her values—instilled in her by her parents, she says—into her everyday life, “which is why Luxie has such a well-defined moral code,” she says. “I always wanted to make an impact, especially with our customers, giving them a unique experience.”
Luxie offers premium handmade makeup brushes for face, eyes, and lips, sold individually and in sets. Luxie also fabricates latex-free sponges and accessories, including brush wipes, brush cup holders, and a travel makeup bag. The company sells its products online and in retail stores across the Americas, Europe, and Asia.
Individual brushes cost between $14 and $40, and sets start at $20 and go up to $400 for the 30-brush Rose Gold collection. A trio of blender sponges retails for $40, and accessories range from $12 to $28.
Luxie Rose Gold vegan, hypoallergenic brushes are crafted with soft, synthetic bristles enclosed in a rose gold ferrule and attached to a chic pink handle.
Unlike most synthetic brushes, Luxie’s products glide smoothly over the skin and are especially effective in liquid and cream makeup applications. There’s no clumping, minimal shedding, and they’re easy to maintain.
WHAT’S THE GOOD?
Luxie products are 100% vegan, hypoallergenic, and cruelty-free. Huynh and her team source vegan materials worldwide and refrain from using animal fibers or materials tested on animals—so no sable, squirrel, or goat hair.
The ferrules and handles are fabricated from natural materials, including hand-forged metals and responsibly grown woods sourced from tree farms in Southeast Asia. The bristles are constructed from a special blend of fibers—human-made hairs of a polymer engineered in Europe, and contain no PBBs (polybrominated biphenyls), PBDEs (polybrominated diphenyl ethers), or other harsh chemicals.
Through its business practices, the company is committed to environmental preservation. Luxie partners with the World Wildlife Foundation to preserve endangered species and protect the world’s oceans, donating a percentage of sales to the nonprofit.
Luxie will continue to be an advocate for the environment. Starting in November, the company’s flagship products—the Luxie Rose Gold Signature 12-piece brush set and Dreamcatcher 15-piece brush set—will be packaged without metal or plastic.
“We are constantly working to educate our retail partners and brainstorm ways to make design improvements that aim to minimize the use of plastics and packaging material,” says Conor Riley, Luxie’s CEO. “We also are looking at how we can disrupt the status quo.” The company is in the process of spearheading reusable ear brushes. “These easy-to-wash brushes will hopefully one day take the place of Q-tips, which create millions and millions of pounds of waste every year.”
As the team at Luxie works daily to redefine the company’s footprint, they’ll continue their relationship with the World Wildlife Foundation and remain dedicated to sourcing natural materials, as they try constructing fibers from various components such as bamboo, coffee, and cornstarch.